Spotify ‘90s Country Experience

Spotify leverages data to discover innovative ways of keeping listeners engaged and curious. With 89 million playlists created by Gen-Z listeners, featuring '90s country music, it was the perfect moment to launch an experience driven by this data. Spotify collaborated with Stink Studios to craft an interactive experience celebrating the nostalgia of country music, reintroducing listeners to iconic artists and tracks.

For this project, I led a team of creatives through the user experience phase and provided oversight in shaping the site architecture and flow through an iterative process.