PROJECT INDEX
Platform Strategy & Design
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Google Doodles
Crafted a new .com experience that celebrates the stories behind every Doodle, designing an experience that invites people to explore through an accessible, intuitive, and playful discovery.
Stink Studios x Associate XD Director
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New York Times Advertising
Crafted the strategic blueprint for a digital platform that brought together all premium ad experiences, services, and products offered by New York Times Advertising, resulting in an integrated and flexible system.
Stink Studios x Experience Design Lead
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How to Chromebook
Transformed Chromebooks' educational ecosystem into an always-on How-To platform that incorporates cultural behaviors and references into playful and intuitive user guides, educating customers about the capabilities of the Chromebook.
Arts & Letters Creative Co. x Creative
Digital Experiences
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Nike Virtual Air Max Day
Developed and defined an award-winning global experience strategy for Nike's first entirely virtual Air Max Day, creating a 24-hour hub that showcased local events worldwide to engage and connect with customers across the globe.
Stink Studios x Lead Experience Design Strategist
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Instagram Brand Refresh
Enhanced Instagram's refresh by building an interactive and engaging digital experience designed around a distinct narrative journey, guiding visitors through an immersive and streamlined user experience.
Stink Studios x Experience Design Lead
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Spotify '90s Country Digital Experience
Celebrated the resurgence of the love for ‘90s country music among Gen-Z consumers by designing a personalized, playful, and interactive experience.
Stink Studios x Experience Design Lead
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MetaMask Learn
Revolutionizing the educational experience in the realm of Web3 by constructing a new strategic and design framework to establish an accessible and interactive educational platform.
Stink Studios x Experience Design Lead
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Spotify Listen Alike
Launched Spotify's new Listen Alike feature by designing the blueprint for an engaging digital experience, connecting users with their celebrity music matches
Stink Studios x Experience Design
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Retail Experiences
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Google Pixel 6 🔒
Launched two captivating retail demo experiences that highlighted the magic behind the Pixel 6. Integrated logic, user behaviors, and design to create a seamless user experience, guiding, informing, showcasing, and matching customers with features and benefits aligned with their interests.
Stink Studios x Experience Design Lead
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Brand Campaigns
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White Walkers Collab with Chromebook
Developed a multilayered dual-partnership brand activation with HBO that generated millions of impressions across the web through a digital experience that established direct pathways to campaign material.
Arts & Letters Creative Co. x Creative
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Make Google Do It
Introduced the Google Assistant to the world through a use case-driven monologue campaign featuring Hollywood's favorite celebrities.
Arts & Letters Creative Co. x Creative
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