White Walkers Collab with Chromebook
SNAPSHOT X BRAND EXPERIENCE
A&L X 2019
CREATIVE
Google invites Game of Thrones fans to join the ranks of the Army of the Dead.
In 2018, the world prepared for the Night King and his Army of the Dead to invade the lands of Westeros. But, like any invasion, preparation and collaboration is key to success. In partnership with Chromebook & HBO, we created a digital brand experience that showcased what is possible on the Chromebook.
Designed the microsite structure and visual framework, created the strategy for user journeys across each touchpoint, and supported conceptual development.
A multi-layered Night Walker activation with three touch-points that achieved over 3 million impressions, elevating Chromebook consideration by 41%.
The Results
