Instagram Brand Refresh

Instagram is where culture is made and pushed forward — it was time for a refresh. Instagram partnered with Stink Studios to create an interactive branded experience, highlighting the brand's refreshed key elements: a new typeface, an updated gradient and color palette, and flexible layouts.

For this project, I defined and developed the user experience and content strategy. Facilitated workshops and provided support for conceptual development and constructed the framework for a narrative-driven experience on the microsite.